K.I.S.S. and its affiliates have years of retail automotive and finance experience. K.I.S.S. has formed strategic relationships to provide value for the consumer and the retailer. K.I.S.S. believes the consumer experience can be a positive experience if the needs are identified and then the retailer is equipped to meet the needs in a timely, courteous, and service minded manner. Car buying can be fun if there is an understanding of the consumers’ needs and the retailer’s goal is to not just meet the need but deliver value and service beyond it.